Running Google Ads for a small business is an excellent move for faster results. It will bring instant results and reach a wider audience about the high chances of getting more leads. Google Ads are very helpful for small businesses, as they give quick results and quality leads when compared to search engine optimisation (SEO). By choosing the right strategy, small businesses can get more leads. With a minimum budget, Google helps every business get leads. This guide helps you run ads effectively for small businesses with working campaigns. And without wasting budget, more quality leads

What is Google Ads

Google Ads is a paid advertising process for businesses to get more leads instantly by spending real money. Google is a powerful search engine; everyone uses Google to solve their problems and queries. More than 8.5 billion people search Google daily. Google Ads are part of the Google advertising network. Nowadays, marketing is becoming more digital than traditional; everyone is using digital advertising for their services and products. It is becoming more popular for Google to advertise services by using Google Ads. It works based on the PPC (pay-per-click) model, which means whenever users click on our ad, money is paid

These ads are very helpful for large-scale business industries to small businesses. Also, Google helps every business to get more leads and sales; it is the most helpful tool for small businesses to target their customers with profitable locations, and it provides good results with a low budget. It offers different types of ad network campaigns for owners and advertisers for every business; choosing the right network is helpful for reaching more audiences, generating good leads, and making many sales.

Types of Google Ads Campaigns for Small Businesses

1. Search Campaign

It is a search network; it works based on search intent. When a user searches relevant keywords for our ad in Google, then only our ad will be displayed. It charges money by CPC (cost per click). It is a very helpful campaign for everyone to get quality leads without wasting our budget. Ads are displayed on Google. It is highly recommended for small businesses such as plumbers, salons, restaurants, air conditioning repair, dental clinics, and many other types of small businesses.

Running search ads needs more concentration and more care. If we don’t set up the campaign perfectly, our valuable money will be lost. Google always tries to waste our money; we need to be careful when setting up our ad. Select display locations carefully, especially for small businesses. There is no need to display our ads in the GDPW (Google Display Partner websites) networks for small businesses; select exact match keywords and add useless keywords in negative match. Using proper headlines and descriptions targeting the exact locations where we need to display our ads, with a targeted radius, then we will receive good leads and no waste of our budget. Maintain a limited daily budget for at least one month, and then we will definitely see the results.

After running ads, optimising is very important. Using auction insights, where our ad is displayed, who our competitors are, and what the search terms are, gives helpful information for making our ad better.

2. Display Campaigns

It is more for brand awareness and to reach more people about our brand and services. Ads are displayed on Google Display Partner Websites (GDPW); it is only run when a new business starts, and then no one knows about our services and brand. Then, if you run this network, it reaches more people and is helpful for retargeting.

3. Video Campaign

Ads are displayed on YouTube; they will reach a larger audience. Increase traffic and brand awareness, which is very helpful for reaching more people with a low budget.

Create a Google Ads account and set up a campaign.

1. Go to Google and search for ads. google.com and sign up with your Gmail account

2. Try to complete the signup process by selecting “create campaign” without a goal. After that, we can run the required campaign. Google tries to select goals; no need to choose here, just try the skip option. Only entire details like currency, time zone and country

3. Select a campaign that is profitable for beginners and small businesses. Search networks are enough.

4. Add the locations where you want to display ads.

5. Add the exact keyword match type of business-related keywords initially for quality leads and to save budget. Don’t go for the broad phrase match initially; it kills so much money and cannot provide good results for beginners and small businesses.

6. Write attractive ad copies, good headlines, and descriptions. Add the final URL where users land after clicking your ad. Use calls to action and ad extensions for more visibility of ads.

Example: headline: Affordable Dental Implant in Los Angeles

Description: one-stop solution for your dental needs. Best dental implants clinic in Los Angeles

7. Set a minimum daily budget for at least one month to get good quality leads.

Daily Budget and Bidding Strategies 

Budget control is very important in paid advertisements; if there are any mistakes, money will be lost.

Daily Budget: For a small business budget, maintain $10–$20/day. Gives good results

Bidding options

• Manual CPC: How much maximum money will be cut per click
• Maximise Conversations: Google optimises and gives more leads

Tips For Running Google Ads Successfully

• Identify the high-potential keywords to target, always maintain exact-match keywords, and add negative keywords that are not useful and kill the budget. Find keywords by using Google Keyword Planner and other tools like Semrush and Kiwifinder. Use location-based keywords such as “near me” and “nearby.”
• Use site extensions for such locations, calls to action, and services to display our large ad size in Google; it attracts users. They don’t just scroll down. High chances of clicking our ad
• We’ll optimize the landing page; it is the most important after the landing page on our website. If it loads slowly, then the user will go back to our site. It kills our money and damages user experience. Always maintain fast loading in paid advertisements. Add a high-quality call to action after visiting the website. Call now, book now,
• Use auction insight after running campaigns. Analyse the performance keywords, locations, and competitors. Make adjustments after checking data; it gives better results than previously.
• Pause underperforming keywords and locations; it saves budget and increases budget for well-performing campaigns.

Conclusion

Running Google Ads for small businesses is very helpful for increasing their sales; it reaches a larger audience in less time, and it will provide good profits when run correctly and maintained with a good daily budget, with accurate targeted keywords and locations. Attractive ad copies help to get more clicks and conversions. Small businesses grow well when they use ads in the correct way with expert campaigners.