In 2025, digital marketing is one of the rapidly growing sectors worldwide; as of now, its net worth crosses 660 billion dollars, and entry-level salaries in digital marketing are very useful for beginners and small businesses and startups. The entry-level packages in digital marketing in India, the USA, and many countries are significantly useful for beginners and freelancers who have just started their careers in digital marketing. Entry-level people mostly get jobs as interns or executives.

 

What are the entry-level packages in digital marketing in India?

In digital marketing, fresher salaries are mainly designed for new employees who have started their careers in digital marketing recently, like recent graduates, fresher freelancers, career gap employees, and housewives. These salaries are helpful for both employees and organisations to improve visibility, attract organic traffic, and boost rankings without overspending.

Digital Marketing Pricing Overviews in India

• Basic Packages: ₹ 5,000 –  15,000/month
• Mid-level packages: ₹ 15,000-25,000/month
• Advanced Packages: More than ₹ 25,000/month

Entry-Level Digital Marketing Packages in the USA

• Basic Packages: $2,500 – $5,000/month
• Mid-Level Packages: $5,000 – $10,000/month

• Advanced Packages: $10,000 – $40,000+/month

Key services are included in this package

These are the salaries for freshers who learn digital marketing and complete advanced courses, like 3 months or 6 months; they will get these kinds of salaries. Below are the services they will work on. mainly

• Website Design
• Search Engine Optimisation (SEO)
• Google Ads
• Meta Ads (Facebook, Instagram Ads)
• Linkedin Ads
• Social Media Marketing
• Email Marketing

Salaries Based on Service

Search Engine Optimisation

Search engine optimisation, formerly known as SEO, is an organic process to rank our services or products at the top of the search engine results page (SERP). In this, there are mainly 3 types: on-page SEO, off-page SEO, and technical SEO. On-page focuses on content, title, meta description, internal links, external links, bolds, italics, and image alt texts. By performing on-page SEO, it covers more than 60% of SEO. In off-page, mainly focusing on improving link building using different types of page techniques to increase domain authority and increase ranking positions in Google search. Off-page contributes 30% to SEO, and the final part is the SEO technical part: here we can perform technical aspects such as sitemap, robots.txt, indexing, schema.org, website loading speed, etc.

Roles and Responsibilities

For this SEO, entry-level packages start at 10,000 to 15,000 per month; sometimes, based on performance, it will go up to 15,000 to 20,000 also. These packages are the same for both freshers, as some own freelancing projects or have a career gap.For this, they can work on keyword research by using brainstorming, Google Suggest, Google Keyword Planner, or famous tools in SEO like Semrush, Ubersuggest, and many free keyword research tools that are available, which can be helpful for them. And they will need to report this data in Google Sheets or Excel Sheets to maintain accurate data, like keywords, search volumes, and off-page work, including the number of backlinks created for a single day.

PPC Advertising Packages

PPC advertising refers to running paid ads in Google Ads, Meta Ads, LinkedIn, and a few more, like Twitter and Pinterest, creating campaigns such as search network, display, video, awareness, lead generation, and shopping types

In PPC advertising packages, it is also very good; more than salaries, there is so much learning. improves knowledge generally; PPC starting packages at 10,000 to 30,000 based on performance, generating quality leads for individual clients or working companies. It is very helpful for beginners; they will get more confident when they work on live campaigns in Google Ads and Facebook Ads.

Roles and Responsibilities

In PPC advertising, it mainly needs careful keyword selection for Google Ads. Selecting profitable keywords gives good leads for business, or else so much money will be lost with unnecessary keywords. Useless keywords don’t give any business, and our budget will be lost. Always optimising campaigns gives great results. Always checking insights and reports, using search terms helpful in optimising campaigns for better results (and the same for Facebook as well), and choosing the correct locations, demographics, and proper ad copies gives wonderful results for clients or companies.

Social Media Marketing

Social media is booming. Everyone uses all kinds of social media platforms, such as Facebook, Instagram, Twitter, etc. Creating new accounts for niche-based businesses, creating and scheduling content, publishing reels and posts, and keeping profiles up-to-date with trends. Analysing performance metrics, user engagements, clicks, and impressions. Social media starting salaries range from 8,000 to 25,000 in social media, having good editing skills. An extra advantage: they will easily hire for social media jobs.

Roles and Responsibilities

Creating social media content calendars with full coverage for a month or 2 weeks and providing creative text for designers to publish different types of posts, such as images, infographics, videos, meme content, motivational quotes, and company activities for the company’s social media with good captions, descriptions, and the right call to action using powerful hashtags. Increase organic leads and followers on Instagram, LinkedIn, Facebook, and Twitter. Schedule the post for holiday festivals. need to coordinate with the design and digital marketing teams, giving innovative thought updates with the latest trends on social media. Analysing performance metrics on a regular basis, how many followers increased last month, and how many impressions, clicks, and organic leads are received, etc.

Conclusion

Digital marketing entry-level salaries in India or the USA are the first stage of learning for all beginners. These packages are helpful to their careers to start their online presence and contribute to the organisation\’s business growth, and selecting the right package with a good role is helpful for their personal lives, such as initially getting jobs with a low package in Google Ads, which really helps participation and creating paid campaigns, avoids fear and builds confidence. Anyone can start learning digital marketing and do jobs with low packages, but in the long run, it will be really helpful for their careers. Collaborating with team members in agencies is helpful for improving knowledge with expert staff.

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