In today’s competitive digital marketing landscape, SEO tools are invaluable for increasing organic traffic to a website. Search engine optimisation tools play a significant role in enhancing website performance. However, purchasing expensive SEO tools can be challenging for individuals or business teams. Fortunately, many free SEO tools are available that can help improve your website in various areas, such as on-page SEO, off-page SEO, and technical SEO, without spending any investment from your pocket.
These tools provide valuable information; this information will improve the website\’s performance and help with search engine optimisation. These tools are very helpful for bloggers, freelancers, small business owners, and affiliate marketers. Let’s dive into the top 10 free SEO tools that are useful in SEO.
1. Google Search Console (GSC)
Google Search Console is a Google tool. It is a very popular tool in SEO. These tools are widely used. This tool plays a crucial role in monitoring website performance in Google Search. If someone deeply dives into SEO, then it is a tool they must and should use. It provides a wealth of data, insights, and reports, which are tremendously helpful, ranging from performance optimization to sitemap creation, resolving indexing errors, and fixing technical problems. To use this tool, log in with your Gmail account. The first time, it asks for domain verification to confirm our website. To verify it, use two methods. One is a domain, and the other is code. The second method is straightforward when compared to the domain; copy the code and paste it into the header section in WordPress. Automatically, it verifies after adding webpage URLs to the search console, then indexes them quickly, and they appear in Google search. Using the search console helps our content rank faster in Google search than it would otherwise.
Key Features in Gsc
- Provides valuable performance data, including the number of clicks, impressions, and CTR.
- Indexing reports Site Errors.
- Gives demographics such as traffic from different sources, desktops, mobiles, and countries
- Helps crawl website URLs very fast
2. Ubersuggest (free version)
Uber suggests it was founded by Neil Patel. It is a very famous keyword research tool. It provides numerous ideas for SEO. It helps generate new keyword ideas, identify search volume, and find CPC for specific keywords. This tool has both a paid version and a free version.
Key Features
- Multiple keyword ideas with difficulty level
- provides a website audit without a paid version
- identifies competitor analysis
- backlinks overview
- provides keyword traffic
Uber suggests it can be used freely without purchasing; just log in with a Gmail account. It can be used once per day. If the free limit expires, try using another account; it can be most useful to analyze how much organic traffic the website is receiving and how many keywords are ranking. What is their position in SERP? How many backlinks does the website have? How many estimated visits is the website getting? It is beautiful to get all kinds of information from a website. It provides the keyword search volume and position for that keyword ranking, as well as the estimated number of visits we are receiving. Additionally, it shows the amount of traffic we receive from each country. It regularly provides data monthly, including the number of keywords that rank in the top 3 and top 10.
4. Moz Seo Tool
Moz is a powerful SEO software tool for analyzing website backlinks. It helps to identify website domain authority, page authority, and spam score. The free version enables you to analyze competitor website performance, which can be beneficial for off-page submissions to various types of websites. It provides an idea of which sites we can target for off-page optimization based on their DA and spam score.
It is also helpful to stay informed about the latest SEO updates. Moz articles are beneficial for understanding the latest trends and changes in SEO. It provides great knowledge for the users.
5. All in One SEO (AIOSEO)
All in One SEO is one of the most widely used, popular, and famous plugin in WordPress. It is very easy to use; its interface is very simple. Anyone can easily understand it to perform on-page SEO. It helps to optimise each post with specific keywords. This tool helps rank our posts in search engines like Google. It has many parameters to perform on-page, from title, meta description, internal links, external links, and image alt text. It gives specific scores based on our performance in all-in-one SEO tools. Focusing on the key phrase is crucial to optimizing our post for page SEO. By using this tool, it will automatically generate an XML sitemap, schema markup, robots.txt, etc.
In advanced mode, performing a site audit will be particularly helpful, as it will aid in local SEO. It will integrate with local SEO to boost website visibility in search engines. It gives tremendous performance metrics to our website, such as organic traffic and bounce rate, and provides insights into areas for improvement. Like all-in-one SEO tools, Rank Math SEO and Yoast SEO are also beneficial for performing on-page SEO; they are beginner-friendly and easy to use without any confusion.
6. Google Keyword Planner
Google Keyword Planner is also a free Google tool. It is very helpful in Google Ads; it provides very good information before creating campaigns. This tool is mainly used for creating campaigns. Instead of SEO, it will be very useful in SEO and also provides many keyword ideas with their search volumes. It will give the maximum and minimum bidding ranges. This information is very helpful in creating Google Ads campaigns, such as the search networks. By using this tool, we can filter location-based keywords.
7. SEMrush (Free Version)
It will be one of the most powerful tools in the entire digital marketing field, especially in SEO; it contributes enormously. This is a tool everyone needs to use in digital marketing. It provides top-notch results from keyword research to competitor analysis, backlinks to site audits. It will be very useful for bloggers, small business owners, freelancers, and even big companies. It provides very accurate data. It provides high-accuracy data such as organic traffic from global, country, and particular city volumes. Providing keyword ideas such as ‘volume’ from all locations globally, it identifies keyword types which may be transactional, navigational, commercial, or informational.
The SEMrush free version also gives the most valuable data to users. Starting from basic keyword ideas, search volume, competitor bidding, and keyword difficulty, it is especially useful in SEO for performing on-page optimisation based on keyword difficulty with search volume. This is very helpful for performing site audits easily. It provides domain overview, domain score, and backlink count. content ideas, SEO improvements
The free version has limits on daily or monthly usage, like a specific number of keywords to search and only a few domain analyses; only after the limit expires will it show any kind of metrics. Even in the free version, it is very useful. Trying with multiple Gmails helps to analyse more data.
8. QuillBot (Free Version)
QuillBot is a free content rewriting tool. In the free version, there is a limit to rewriting; it provides different styles to change the content, like standard and creative writing. It provides various kinds of services, like checking grammar. It corrects grammar mistakes and checks for plagiarism. How much content is AI-generated and human-generated? This tool is very useful in content writing to avoid AI-generated content. In the paid version, we get to rewrite unlimited characters.
9. Google Analytics
Google Analytics is another free Google tool; it provides powerful web analytics reports. It is widely used by businesses and website owners to get real-time data and insights. It provides full analytics for the website, including how much traffic the website gets from all kinds of sources, like websites, social media, and referrals. It provides traffic from which country? How much time they spend on the website; the data is very helpful to make decisions and improvements.
Google Analytics helps to identify full-fledged demographics: age, gender, and location. It tracks the users\’ devices when they come to the website. , like mobile, tablets, and desktop
Google Analytics is one of the biggest SEO tools. It provides everything from our website. This tool is very helpful to make changes to improve performance; it will be more useful and helpful when integrated with other Google tools. like Google Search Console and Google Ads
10. The Hoth Seo
Hoth Tool is the most popular free SEO audit tool; it provides all kinds of SEO services, including technical SEO, SEO reporting from keyword research to backlinks and site audits to organic traffic. It is similar to Semrush; it is most useful. It also has free limits, such as UberSuggest, Moz, and Semrush. But free limits are enough; in the free version, we can get more data. It is very helpful to do a site audit. It gives clear visuals and clean reports that everyone can easily understand. It also helps in PPC advertisements, such as Google Ads, to understand competitors, keyword competition, and bidding strategies.
Conclusion
These are the top 10 powerful free SEO tools which are helpful in improving website performance in various stages, like keyword research, identifying the keyword volumes and keyword ranking positions in search engine results pages, and analysing backlink performance to do site audits. These seo tools are helpful in performing on-page/off-page optimisations and resolving technical errors.
Remember, a few are limited versions with limited features when compared to paid, but still, they can be very useful.
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